The MSA is supporting #3500LIVES, a new campaign from the FIA and outdoor advertising giant JCDecaux promoting simple and universal messages to save lives on roads.
Car crashes are responsible for 3,500 fatalities every day worldwide. They are also the leading cause of fatality in the 15-29 age group. The #3500LIVES campaign promotes the FIA’s 10 Golden Rules through 13 famous ambassadors including athletes, racing drivers, artists and politicians.
Billboards, posters and visuals promoting #3500LIVES and featuring the MSA logo are being displayed on JCDecaux advertising space in Greater London and Greater Manchester. There is also a series of YouTube films featuring the campaign ambassadors.
Jean Todt, FIA President, said: “We are proud to have worked together with JCDecaux on this campaign, and also with 13 fantastic Ambassadors, each of which is a role model, especially for young people, the group worst affected by road crashes.”
Members of the public are also invited to sign a ten point manifesto calling on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.
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