Dare to be Different is a campaign from Susie Wolff and the MSA to inspire, connect and celebrate women who work in every aspect of motor sport.
Dare To Be Different is about increasing female participation, not just on the track but in all aspects of the sport and other perceived male-dominated industries.
It will achieve this in two key areas: creating an expansive online community, and bringing girls together with some of the sports’ most inspiring women in a series of special events.
To join the D2BD community, click here.
“When I decided to hang up my helmet I also decided I wanted to give something back. I called Rob Jones at the MSA who immediately had the same enthusiasm and passion. We very quickly put a great team together and Dare to be Different was born. Our sport is performance based so gender is irrelevant. The opportunities are out there and with Dare to be Different we want to inspire and drive female talent to make sure in the long term our sport is more diverse”
“The great thing about motorsport is that it offers everyone the chance to compete together on a level playing field, regardless of their age or gender. And for those who don’t want to compete there are so many other ways to get involved, whatever your budget or ambitions – there really is something for everyone and that’s why the MSA is delighted to team up with Susie Wolff for this exciting new campaign to increase female engagement in our sport. What are you waiting for? The time is now – join the community and Dare to be Different!”
Rob Jones, MSA Chief Executive
Where to find D2BD online: