Clubs & Organisers

Building An Effective Website

Your club website is your online presence in the world. A well-designed website can attract new members, event entries and more.

BUILDING A WEBSITE

There are hundreds of websites that allow you to build your own site, we recommend using WordPress. The Motorsport UK website and other top sites are based on WordPress due to its high functionality and ease of use.

It is free to create a WordPress site and there are multiple templates available to build your site around. When creating a new website, try to think about the key purpose of your club’s online presence and consider questions such as:

  • Why do we need a website?
  • What is its purpose?
  • Who are we trying to communicate with?

Answering these questions will help you to build a simple plan that will ensure your website is functional and meets the needs of your audience.

Visit other club’s websites and take note of features you think work well and look good.

Now is also a good time to think about who in your club will be responsible for the website and how often the site will be updated.

WEBSITE TOP TIPS

  • Your club website should be clear and simple to use. Think about colour schemes and always ensure that content is easy to read – the average reading age of the UK population is nine, so try to imagine if a nine-year-old could read your content before publishing it
  • Always use high resolution images and club logos where possible, this will prevent your images appearing pixelated and grainy
  • Ensure your ‘Contact Us’ page is up to date so that people can contact you with any membership or event queries
  • Check that your website works well on a phone or tablet. Most people access the web through their smartphone and will quickly leave your site if it doesn’t work well on mobile
  • Include social media links at the top or bottom of every page so that people can find and follow your club on your social media channels
  • There is no such thing as too much testing! Ask other club members or your club committee for honest feedback on any changes you make to the site. The more club members that view and test any new changes, the better knowledge you’ll have of how the site displays on different web browsers and device