It’s A24 Show Time!

Thursday 11 January 2024

For many fans, the British motorsport season kicks off at the NEC in Birmingham with the annual Autosport International show – now rebranded as A24, with an all-new look for 2024 and a greater variety of content than ever before. 

Much of the revamped event will however remain familiar. Visitors can still experience a host of displays, exhibitor stands covering all sectors of the sport, plenty of racing sims, an action-packed Live Action Arena plus a wealth of interviews with drivers, manufacturers and industry figures on the main Autosport stage. Personalities confirmed for Q&A sessions include Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, Ferrari’s 2023 Le Mans winner James Calado and Motorsport UK CEO Hugh Chambers. 

Motorsport UK members attending the event are entitled to a £15 discount off their ticket. To get yours ahead of the show, login to member benefits now to receive your discount code to use when checking out at: 

Forefront of the show will be Motorsport UK, who will have a major presence at A24 with a stand in the main hall (Hall 3), packed with a display of cars, visits from British motorsport champions and personalities, and staff offering helpful advice on licences, roles within the motorsport community and the different disciplines within the UK motorsport landscape.  

The stand will feature an inspiring line-up of machinery ranging from an Extreme E off-roader to the Tatuus T-421 in which talented teenager Louis Sharp won the 2023 ROKiT British F4 Championship.  

Visitors can also learn more about starting or progressing their individual journeys in motorsport while rubbing shoulders with champions such as BTCC record-breaker Ash Sutton, dragster Bobby Wallace and BRC title holder Adrien Fourmaux. 

Throughout the show members will have the opportunity to enjoy a coffee at the stand whilst renewing their competition licences, or taking one out for the first time. Those that renew on stand will also receive a free helmet bag. For those looking for the perfect gift for a loved one, or looking to kick off their motorsport journey, Starter Packs for Race, Karting and Rally will be available to purchase. Or, buy one now at:   

Sustainable motorsport will also come sharply into focus, with knowledgeable experts on hand to offer informed advice on all aspects of how to be a sustainable competitor and/or event organiser. The demo vehicles of an Extreme E off-roader and the historic Escort Twin Cam as successfully rallied on Carless’ second-generation biofuel by Phil Mills on Rali Ceredigion and Oliver Solberg on the Roger Albert Clark Rally, will be alongside the all-new MightE Bambino electric kart to showcase Motorsport UK’s commitment to sustainable technology.  

 For those wanting to pose more in-depth questions, Motorsport UK Head of Sustainability, Jess Runicles, will speak on a panel at the Autosport Business Forum around sustainability and EDI initiatives on Friday. 

 With the wider public admitted over the weekend, themes will switch to pathways into the sport, with information around grassroots initiatives and accessible entry-level opportunities such as Motorsport UK’s StreetCar programme, in which participants can use a standard road car. Visitors can also learn how to enter the sport via volunteering, whether as a marshal or official.  

 Likewise, Motorsport UK Academy representatives will be on hand to answer any questions about progressing through the competitive ranks as a driver, co-driver or coach. Indeed, free coaching taster sessions will be available on Friday from 13:00-16:00 to show attendees the Motorsport UK courses on offer to fulfil both their personal and professional development potential.*   

Esports enthusiasts are not forgotten as a state-of-the-art sim is part of the comprehensive display. James Baldwin, professional Esports athlete, alongside Motorsport UK’s own Paul Crawford, will be on hand to offer some expert tips.   

So whether you are searching for ways into the thrilling world of motorsport, looking for exhilarating new competitive experiences or simply wish to renew your licence for 2024, please come and see us on the Motorsport UK display stand in Hall 3.  

 * Register online at: