Lky7 Sports to power the Motorsport UK Academy

Thursday 17 December 2020

Motorsport UK is pleased to announce Lky7 Sports as its new Official Nutrition Partner for the Motorsport UK Academy for 2021 and 2022.

Run by avid racing driver, ARDS instructor and Ironman athlete Elliott Cole, Lky7 Sports are a successful online and in-store cycling and nutrition retailer offering sport certified nutrition products and the latest Merida Bikes.

The two-year partnership will see the Surrey-based outfit work side-by-side with the governing body for UK motorsport, as they provide support to all Academy athletes with nutritional guidance and advice, as well as tailored nutrition products to the elite level Team UK Members. Lky7 will be on hand at key Academy gatherings as the collaboration is set to help improve the performance some of the best British drivers to maximise their performance on the world stage.

As well as its involvement with the development of the Academy, Lky7 will also join the Motorsport UK Member Benefits programme, with all members of the Motorsport UK community having access to discounted rates on nutrition products as well as their range of bicycles and cycling accessories.

Lky7 Founder and Owner, Elliott Cole said: 

“With a background in motorsport, the Cole family are incredibly excited to be aligning Lky7 Sports in partnership with both the Academy and the Motorsport UK Member Benefits programme. With advancements in automotive and motorsport technologies, meaning that speeds and demands on drivers are increasing across the motorsport spectrum, it’s never been more important to understand these requirements and fuel your body accordingly. We look forward to offering not only exclusive discounts across our extensive product ranges, but also our nutritional and cycling expertise to fuel UK motorsport allowing athletes to achieve their full potential both on and off the track”

Motorsport UK Competitor Pathway Manager, Katie Baldwin said:

“This is a really exciting partnership for the Motorsport UK Academy and one that will support our athletes with nutritional education and guidance – ultimately helping to improve performance. The energy demands of motorsport can be huge, so understanding how to fuel and hydrate appropriately, snack healthily and recover effectively are important aspects of the Academy delivery programmes.  We’re looking forward to working with Lky7 Sports over the next two years to help our athletes push harder, go faster and unlock their potential.”